Bjelin UK: Pioneering Sustainable and Innovative Flooring
At The Flooring Show 2026, Bjelin UK will be showcasing the next generation of innovative flooring solutions, combining Scandinavian design, advanced technology, and sustainability for modern homes.
At The Flooring Show 2026, Bjelin UK will be showcasing the next generation of innovative flooring solutions, combining Scandinavian design, advanced technology, and sustainability for modern homes.
A Vision Rooted in Innovation
Founded in 2016 by Swedish-Croatian entrepreneur Darko Pervan, Bjelin was born to redefine flooring with high-quality, sustainable, and innovative products. Partnering with sister company Välinge Innovation AB, Bjelin incorporates cutting-edge technologies such as the Woodura surface and 5G Dry locking system, making its floors both beautiful and durable.
From their Swedish roots to their mega-factory Ogulin 2 in Croatia, Bjelin continues to innovate while maintaining full control of its production, ensuring every plank meets exacting standards.
Flooring for Design-Led Consumers
Bjelin caters to mid- and high-end retailers and design-conscious consumers, offering a product range that combines real wood authenticity with LVT-style versatility. Key product lines include:
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Woodura Planks 3.0 – Available in multiple sizes and Scandinavian-inspired finishes
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Woodura Herringbone 3.0 – Now featuring Classic and Modern sizes with leakproof 5G Dry locking technology
These products are celebrated for their innovation, quality, beauty, and sustainability, making them standout choices in a competitive market.
Sustainability at the Core
Bjelin’s floors are produced from responsibly sourced FSC-certified wood from the Spava forest in Croatia, Europe’s largest continuous oak forest. Through optimized material usage, the company produces up to 10 times more flooring from the same amount of raw wood compared to traditional methods. Combined with moisture-resistant cores and durable surface technologies, Bjelin ensures floors last for generations — reducing environmental impact and maximizing long-term value.
What to Expect at The Flooring Show
Visitors to Bjelin’s stand can explore:
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The full Woodura product range, including new sizes and finishes
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Innovative POS options to support independent retailers
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Opportunities to understand how partnering with Bjelin can drive consumer demand and sales growth
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A prize draw for a hamper of Swedish delicacies (winner announced 17 April 2026, T&Cs apply)
Looking Forward
Over the next five years, Bjelin aims to expand globally, increase sales of Woodura products year-on-year, and continue integrating sustainability across every stage of production. By blending design, performance, and environmentally responsible practices, Bjelin is shaping the future of flooring for generations to come.
Connect with Bjelin UK
Retailers can get in touch with Richard Banham, National Key Account Manager, via Richard.banham@bjelin.com for product inquiries or partnership opportunities.
At The Flooring Show, Bjelin UK proves that innovative technology, sustainable materials, and exceptional design can come together to deliver flooring solutions that stand the test of time.
Stand A70
April 15th – 16th Sandown Park, Surrey
Register for your free pass today
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