How the Online News Platform Floorscape Serves the Contract Flooring Industry

Supported by the Contract Flooring Association (CFA) and hosted at www.floorscape.org.uk, Floorscape features a fortnightly news feed, distributed as an email newsletter which anyone can benefit from by subscribing, free of charge. It delivers the latest case studies, product highlights, technical articles, sustainability insights, regulatory changes, people features and industry news.

 

In the first 12 months, following launch in June 2024, Floorscape delivered 216 news stories across 24 issues, achieved over 100,000 search impressions, and sent out almost 78,000 emails, with an open rate consistently above industry averages – a testament to the value and engagement it brings to readers.

 

‘Floorscape meets a market requirement for immediate and accessible digital content that underscores the value of the CFA and the quality vetted supply chain we represent,’ says chief executive officer Richard Catt. ‘I am delighted by the support it has already achieved, and am pleased to see how it has continued to grow.’

 

Floorscape is designed to champion innovation and excellence across the supply chain, and also helps to build community in the industry – sharing news about people, events and key updates. Content remains on the website to form a comprehensive and searchable informational database. Supporting its digital presence, Floorscape is active across LinkedIn and Instagram social media channels to amplify content reach and encourage engagement.

 

Contributors benefit from reaching new audiences, including professionals in the specification market; Floorscape is aimed at a broader audience than CFA member communications. Recent focus and reach has included decision makers within NHS hospitals, NHS trusts and education. The platform provides technical content that will assist specifiers and allows contributors to promote their brand, news, products, case studies and people among high quality, relevant content on a fast and flexible schedule.

 

For editorial and advertising opportunities, please visit the online media pack and contact Smart Marketing Works, who are managing the platform on behalf of the CFA.

 

Email: editor@floorscape.org.uk or telephone: 01785 819933.

 

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