Inside Kellars’ Plans for The Flooring Show South 2026
As one of the UK’s most dynamic and fast-growing flooring suppliers, Kellars is stepping forward as a Launch Partner for The Flooring Show South, taking place at Sandown Park, Surrey on 15–16 April 2026.
Known for their independent product development, exclusive ranges and unmatched service levels, Kellars is helping bring the energy and opportunity of the UK’s leading flooring event to the southern market for the very first time.
In this in-depth Q&A, they share their perspective on industry trends, product innovation, and why the southern expansion is long overdue.
About Kellars
Kellars have grown to become the largest independent flooring supplier in the UK, offering a comprehensive portfolio across all flooring categories.
“Kellars are the largest independent flooring supplier in the UK, we offer all types of flooring to the retail market, all independently made, developed and all exclusive to Kellars.”
With a strong retail focus and complete control over their portfolio, they’re firmly positioned as a supplier that champions retailers nationwide.
What Sets Kellars Apart
Kellars pride themselves on reliability, value and exclusive product innovation designed specifically for the retail market.
“Our brand is known for being the trusted name in quality, innovation and affordability, by selecting Kellars you know we are championing the retail market with exclusive ranges that are second to none on price and offering.”
Their approach isn’t just about delivering flooring; it’s about giving retailers competitive advantages in a challenging market.
Why Kellars Became a Launch Partner
Kellars believe The Flooring Show South fills a major gap in the UK’s industry landscape.
“The South has been the forgotten region for celebrating our industry with a flooring show. Many great customers make the journey North for Harrogate but to be able to bring the show to them, and others that can’t attend the Northern show is great! We jumped at the chance to be there and drove the agenda by being first on the list.”
By supporting the new event from day one, they’re championing accessibility and industry growth.
Current Flooring Trends
Neutral, versatile tones continue to dominate consumer choices, something Kellars have prepared well for.
“Neutral palettes have been this year’s shift and it looks set to stay. By having full control in our portfolio and launches we have kept up with the trend and have lots to offer the market in this.”
Their ability to adapt quickly ensures retailers always have on-trend products ready to go.
Adapting to Customer Expectations and Market Shifts
With economic pressures reshaping customer behaviour, reliability and value matter more than ever.
“With the country’s economic outlook slightly tougher in recent times, it’s never been more important for a supplier to stand out in the crowd… Kellars have the unique ability to fulfil all of these in a time when it’s never been more necessary.”
“We have invested in all elements of what we offer, from trend setting products to operational advancements that make us more than fit for the market.”
Kellars’ combination of trend-led design, strong pricing, and operational excellence ensures they remain a preferred partner.
New Product Launches for 2026
Kellars are preparing several major launches - and The Flooring Show South will be the first place to see them.
“Absolutely and all will be launched for the Southern show... without letting the cat out the bag we have multiple ranges to launch at the southern show for both Hard flooring and Carpets. Our stand will be a must visit to see the industries newest offering!”
Their presence at Sandown Park promises one of the most anticipated stands at the event.
Why the Expansion South Matters
Kellars see the southern market as vital - and underserved.
“The size of the southern retail market and their importance to all suppliers demands it. We are proud to support the show and bring the celebration of our industry to the south and can’t wait to see the huge success it will be.”
The Flooring Show South gives suppliers and retailers new opportunities to connect locally and regularly.
What Kellars are Looking Forward to
The team is excited to bring the atmosphere of Harrogate to a brand-new audience.
“Engaging with new and old customers and bringing the enjoyment and buzz that our northern customers feel from the Flooring Show.”
Expect high energy, engagement and plenty of new product conversations.
What Visitors Can Expect on the Kellars Stand
Kellars promise a stand full of fresh launches and sales-ready solutions.
“New Ranges, New Ranges and New Ranges! We will be launching plenty of new products and Brand-New POS options. Show attendees will be the first in the market to see our new offering and discuss with our team.”
Retailers looking for differentiation and margin will find plenty to explore.
Advice for Businesses in 2026
Kellars encourage retailers to build stronger, more collaborative supplier relationships.
“Demand more from your supplier and work with them in a meaningful way… Kellars are ready to be customers preferred choice.”
In a more competitive landscape, partnership is essential.
What Inspires the Kellars Team
Kellars’ drive comes directly from the success and expectations of their customers.
“Our customers! We are uniquely positioned to adapt and push boundaries at pace and what our customers want and expect. Knowing this is being achieved drives us on to keep doing it day in and day out.”
How to Connect With Kellars Ahead of the Show
Kellars make it easy for retailers to get in touch:
“Pick up the phone and ask for a visit from one of our Area Sales Managers on 01614 430970”
See Kellars at The Flooring Show South
Kellars will be unveiling multiple brand-new ranges, upgraded POS solutions and exclusive launches at The Flooring Show South, taking place 15 - 16 April 2026 at Sandown Park, Surrey.
Register for your free pass today
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